Effective Date: April 11, 2025

At Way to B, we are committed to protecting your privacy and handling your data responsibly. This policy outlines how we collect, use, and safeguard personal data shared through our website and related services.

This policy applies to all website visitors, clients, prospective clients, job candidates, partners, suppliers, and collaborators who interact with us online or offline. It also extends to employees, contractors, consultants, and any third parties who act on our behalf and may need occasional access to personal data.

What Data We Collect

As part of delivering consulting services, we may collect and process the following types of personal data:

• Full name and contact information (e.g. email address, phone number, company name, job title)

• Information submitted through our website contact forms or emails

• Details relevant to consulting engagements (e.g. business goals, challenges, project information)

• Technical data from website visits (e.g. IP address, browser type, device information)

• Communication preferences and interaction history

• Any other personal information voluntarily provided by you

How We Use Your Data

We collect and process your data only when there is a lawful basis to do so, such as your consent, a contractual necessity, or a legitimate business interest. Your data may be used for the following purposes:

• To respond to inquiries and provide consulting services

• To manage client relationships and deliver agreed-upon work

• To send relevant updates, resources, or service offerings

• To improve our website and user experience

• To comply with legal and regulatory requirements

We do not sell, lease, or distribute your personal data to third parties unless required by law or with your explicit consent.

Our Commitments

We are committed to collecting and managing your data transparently and responsibly. Specifically, we will:

• Collect data fairly and only for legitimate business purposes

• Keep your data accurate and up-to-date

• Limit access to authorized personnel or partners with a clear purpose

• Protect data using secure networks and storage systems

• Honor your rights to access, correct, or delete your data

• Inform you if your data is compromised or misused

Your Rights Under GDPR

If you are based in the EU/EEA or your data is processed under the scope of GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate or outdated data

• Request deletion of your data (“right to be forgotten”)

• Object to or restrict certain processing activities

• Withdraw consent at any time

• File a complaint with a data protection authority

To exercise these rights, please contact us at: hello@waytob.biz

Data Security Measures

We use appropriate technical and organizational measures to keep your data safe, including:

• Encrypted data transmission (SSL/HTTPS)

• Password-protected systems and role-based access

• Regular backups and secure storage

• Internal protocols for privacy and data protection

• Staff training on data handling and confidentiality

Third-Party Services

In some cases, we may use third-party platforms to help deliver our services (e.g. scheduling tools, CRM systems, email marketing platforms). These providers are carefully vetted and are required to meet data protection standards in line with GDPR.

Cookies and Website Tracking

Our website may use cookies and similar technologies to improve user experience, analyze traffic, and understand user behavior. You can manage your cookie preferences through your browser settings.

Data Breaches

In the event of a data breach that may impact your rights or freedoms, we will notify affected individuals and the appropriate authorities as required by law.

Policy Changes

We may update this policy from time to time to reflect changes in legal requirements or business practices. We recommend checking this page periodically for the latest version.

Contact Us

For questions or concerns about this policy or how we handle your data, please contact us at: hello@waytob.biz