We help visionary leaders future-proof their businesses by embedding purpose into their operations.

Certifications & Recognitions

  • B Consultants is a program, run by B Lab U.S. & Canada, that trains individuals to help companies earn their B Corps Certification.

  • We proudly stand as a certified B Corp, embodying the principles we champion by committing to education on social and environmental issues in business. Our team regularly donates time to community initiatives, sharing knowledge and resources to strengthen the collective movement toward a more inclusive and regenerative economy.

  • Andrea Chase

    FOUNDER

  • Genevieve Lawrence

    PARTNER + PRINCIPAL CONSULTANT

  • Valerie Benatar

    CONSULTANT

About Way to B

Way to B is a women-owned consultancy founded on a passion for building better businesses. We believe business can be a powerful force for good.

Our approach

We don't just advise from the sidelines. We dive deep into your challenges and work alongside you to create meaningful, lasting change. Our approach is both practical and transformative, focusing on solutions that work in the real world.

Our impact

  • Developed award-winning programs recognized by the UN, B Lab, and EcoVadis

  • Volunteered extensively with B Corp collective action groups and industry collaborations

  • Mentored the next generation of social entrepreneurs through education programs

What sets us apart

We understand that purpose and performance aren't competing priorities. They're complementary forces that drive sustainable success. We partner with business leaders to build resilient organizations that create positive impact while thriving in today's changing world.

At Way to B, we go beyond compliance. We help you build a business that matters.

FAQs

    • Fashion/apparel

    • Beauty

    • Marketing/Advertising/Media

    • Green infrastructure

    • US/Canada

    • UK

    • Europe

    • Mexico

    • UAE

  • We have worked with start-ups all the way through to multi-nationals. We tailor our support based on the needs of clients and their teams.

  • Yes, we have worked with business schools and entrepreneurship programs to develop and teach curriculum around purpose-driven enterprises. Some of our partners include

    • Pepperdine

    • The Polk Institute

    • Santa Monica College

    • Colegio Indoamericano