business designed by values, measured by impact.

business designed by values, measured by impact.

Two women discussing and planning a project using sketches and sticky notes on a wall.

Solutions for purpose-driven leaders

We help transform business performance through values alignment and create models that move away from extraction toward regeneration.

Our approach allows business leaders to think ahead and provide measurable impact along the way.

When leaders align decisions with values, we've witnessed the impact:

  • Stronger engagement and better retention

  • Accelerated innovation and lasting business resilience

  • Enhanced stakeholder value creation

Our Services

We work on progressive practices that move your business forward:

  • Circular economics integration

  • Regenerative business models

  • Stakeholder governance frameworks

Supporting you to model a business that provides measurable value for all stakeholders.

  • Being at the top can be isolating. CoSolve is a collaborative experience designed for leaders who need space to think clearly, speak openly, and solve real problems — with the support of peers and expert facilitation.

  • Our Impact Strategies are designed for organizations ready to move beyond surface-level sustainability or social good claims — and build strategies that drive real impact, inside and out.

    We help leaders turn their values into action, align with long-term goals, and provide outcomes that create value for people, planet, and business.

  • Certification can be a powerful tool for credibility, improvement, and competitive edge — but it’s often time-consuming, technical, and overwhelming.

    Our Certification Support service helps businesses successfully navigate complex frameworks like B Corp, EcoVadis, GOTS, and others — with confidence, clarity, and efficiency.

    We support you from start to finish: from scoping and data collection to submission and long-term compliance.

  • Circular Design is a consulting service for companies ready to move beyond take-make-waste models — and design with circularity, longevity, and regeneration in mind.

    We help you redesign what you make, how it’s made, and what happens at end of life — with strategies grounded in sustainability, innovation, and commercial viability.

  • Strengthen your business foundations with our operations and supply chain expertise. We partner with teams to build robust internal systems and resilient supplier networks that align with your purpose and values. Our practical approach identifies opportunities to enhance efficiency, reduce risk, and create positive impact throughout your value chain — transforming operational challenges into strategic advantages.

    Whether you’re scaling, preparing for certification, or future-proofing your sourcing practices, we help you embed sustainability into day-to-day operations, from sourcing to delivery.

  • Empower your team with the knowledge and tools to embed sustainability, circularity, and regenerative thinking into everyday decisions. Our Education and Engagement service delivers tailored workshops, presentations, and learning experiences that translate complex topics into clear, practical insights.

  • Navigate the evolving landscape of sustainability regulations with confidence and clarity. We translate complex requirements into practical roadmaps, ensuring your data collection, analysis, and reporting processes meet stakeholder expectations while building trust and transparency. By anticipating regulatory shifts and optimizing your reporting approach, we help you stay ahead of compliance demands.

  • Our Impact Technology advisory service identifies and implements the right technological solutions to measure, manage, and maximize your environmental and social impact. We navigate the complex tech landscape on your behalf, vetting platforms and tools against your specific needs, organizational culture, and budget constraints.

Our philosophy

The business landscape is changing rapidly. Progressive leaders are recognizing that shareholder primacy at all costs is not a sustainable strategy.

At Way to B, we believe business success and positive impact strengthen each other. Purpose isn't separate from strategy; it's the foundation that makes strategy resilient.

We support experimentation, failure, kindness, and empathy in business. Rather than imposing rigid frameworks, we walk alongside you to discover what authentic alignment looks like for your unique context.

A large tree growing on the edge of a rocky cliff with multiple long, hanging roots extending downward into a dark cave or opening.

Contact Us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!